Are you a successful SWOT-er?

15.11.2019Are you a successful SWOT-er?

We all like to think that we are in control of our projects; we plan them meticulously, put our best resources in place, research and mitigate our risks, everything we can think of to meet our client’s expectations. But rather then reaching for your Gannt Chart, when was the last time you took a step back and really thought about where the project could go, not just how to get it over the line? 

Strengths, Weaknesses, Opportunities, Threats or SWOT Analysis is a useful tool for any Project Manager or Engineer looking to make their project the best success possible.  

The process highlights where the project can improve but also any dangers, allowing forward planning and mitigation 


Sound good? So, where do we start?

What is a SWOT analysis?

Firstly, think about what is internal, that you have direct control over, the things inside your house and then externally, what lies outside your walls.  

  1. Strengths –Probably the easiest section to complete but think about the honest and realistic (don’t be afraid to brag a little!) reasons your team is the best fit for the project. Thinking about your strengths will allow you to allocate resources that fit your client’s requirements.
  2. Weaknesses –Don’t be afraid to tell the truth! Everyone has a chink in their armour. The point here is to strategize how to mitigate any weaknesses in a planned way. If you are missing a key skill, think about innovative ways to fill the gap (short/long term specialised consultancy, recruitment, upskill/training) 
  3. Opportunities –This O can mean from utilising new technology, creating new processes even building new networks. Opportunity can present in the strangest places, so this is the time to put the strategies and big ideas – get those thinking caps on!
  4. Threats – Unfortunately there is no Golden Ticket to success, everyone has competitors or unknowns on the horizon. The key is to make sure you are prepared to handle the bumps in the road by understanding the risk and developing contingency plans that can be quickly implemented. Planning for risk will allow projects to absorb whatever they face externally – everlasting gobstoppers all round!   

This process is a key part of AEON’s work flow, no matter the project. We apply SWOT analysis alongside Systems Engineering principles to our projects and believe this continually allows for the best version of success for our clients.  

To find out more about how we do this, or how we can help, get in touch with the team through our Contact page.

Share your thoughts on SWOT analysis and tag us on social media – Go Get your #SWOTon